Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills.
Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.
It covers responding to media inquiries about employees testing positive for the novel coronavirus; communicating internally to keep staff motivated in particularly challenging times; and utilizing a multitude of channels to communicate flexibly to internal and external stakeholders.
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