Vui lòng dùng định danh này để trích dẫn hoặc liên kết đến tài liệu này: http://thuvienso.vanlanguni.edu.vn/handle/Vanlang_TV/33336
Nhan đề: Value co-creation Behaviors and Hotel Loyalty Program Member Satisfaction based on Engagement and Involvement: Moderating Effect of Company Support
Tác giả: Liu, Jiayin
Jo, WooMi
Từ khoá: hotel loyalty
company
membership
Năm xuất bản: 2020
Nhà xuất bản: Journal of Hospitality and Tourism Management 43 (2020) 23–31
Tóm tắt: The experience economy, at its core, focuses on the economic value existing in staging experiences for consumers, engaging them personally and memorably during service delivery (Pine & Gilmore, 1999). The tourism and hospitality industry is one of the best sources of experiences because it is at the forefront of staging experiences (Oh, Fiore, & Jeoung, 2007). In fact, the survival of the industry relies on the ability to create unique and memorable positive experiences for customers (Walls, Okumus, Wang, & Kwun, 2011). In responding to customer desire for memorable experiences, the hotel industry has shifted from a product-focused, physical asset-intensive strategy to a customerand experience-centric strategy (Bharwani & Jauhari, 2013; Campos, Mendes, Oom do Vale, & Scott, 2018). Value co-creation has emerged, as a result of this shift. In value co-creation, rooted from Service- Dominant (S-D) logic, a company and customer create value by integrating and applying resources to benefit both parties (Vargo & Lusch, 2004). This means that companies no longer have a competitive advantage merely by offering high-quality products or services, but instead focus on creating unforgettable and one-of-a-kind experiences for customers consuming their product or service. Ultimately, the goal of value co-creation is to enhance value and experience for customers, so the industry must understand the mechanism of value co-creation and develop practical ways to implement it in customer relationship marketing.
Mô tả: 9p.; 679kb
Định danh: http://thuvienso.vanlanguni.edu.vn/handle/Vanlang_TV/33336
ISSN: 1447-6770
Bộ sưu tập: Bài báo_lưu trữ

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