Recent Trends in Digital Marketing

Abstract

The business world has witnessed the popularity of online shopping industry and has also seen the emergence of e commerce in other areas which has ultimately given rise to Digital Marketing. Digital is touching the urban India in lot many aspects and still holds tremendous potential which can multiply the opportunities for business enterprises. The rapidly emerging digital economy is challenging the relevance of existing marketing practices and radical redesigned of the marketing curriculum consistent with the business needs of the 21st century is required. Digital marketing has gained a lot of popularity with large and medium sized business creating their online presence and preventing their services and products through numerous social media channels and sites. This paper reveals the list of some of the most reliable digital marketing trends for the current year, challenges associated with the new age of marketing and suggestions to overcome it.