Factors Affecting The Decision On Customers’ Random Purchase At Co.Opmart Supermarket In Ho Chi Minh City, Vietnam

Abstract

In the current trends, consumers have formed habits of buying at supermarkets. In addition to the purpose of buying goods according to the determined demand, customers who go to supermarkets also relax and entertain themselves out of the modern supermarkets. A restaurant system and play area, even cinemas are also built in the supermarket area. Therefore, many customers will appear their random purchase behavior when they are in the supermarket with many different causes. Random purchase behavior is considered as an important, popular and hot phenomenon in the context of the current rich commodity economy. Currently, customers' random purchase behavior - especially in supermarkets, is a study which has attracted a great deal of attention from researchers around the world over the years. They have also argued that it is an essential factor of life and that almost consumers have at least once committed this behavior. This is the suggestion for the author to choose the content: "Factors affecting the decision on customers’ random purchase at CoopMart supermarket in HCMC