Exploring Strategic Management Practices: Case Study of 4 Mobile Telecommunication Operators In Nigeria

Abstract

This study examined strategic management practices in mobile telecommunication firms in Nigeria. The authors used case study and descriptive research approach to explore the subject. A survey was conducted to obtain information from employees of four mobile telecommunication firms operating in Nigeria. Our results suggest that vision, mission, strategic analysis, and establishing long-term objectives are important factors for successful strategy formulation in the mobile telecommunication firms in Nigeria. The results suggest that organisational policies, financial resources, employee commitment to strategy implementation, human resources, and organisational structure are important strategy implementation practices in sample firms. However, we observed that organisational structure/governance model is not appropriate to support strategic initiative of one of the mobile operators. The study shed light on different strategic analysis tools used by the firms. It was also observed that strategy evaluation practices are important to achieve business success. Recommendation and suggestions for further research are proposed.