Individual Development Opportunity, Brand Name and Job Satisfaction

Abstract

Understanding the impact of individual development opportunity and brand name is important for job satisfaction in universities in Vietnam. This paper examines individual development opportunity, brand name and job satisfaction. The study adopts a convenience sampling method to collect data from 800 permanent lecturers in universities Ho Minh Chi City Vietnam. It was observed that individual development opportunity and university brand name have a significant influence on job satisfaction. As a consequence, it is concluded that by recognizing the impact of individual development opportunity and university brand name. The implication of this study is for the university managers which they can enhance the level of job satisfaction among lecturers in Ho Chi Minh in particular and in Vietnam in general