Vui lòng dùng định danh này để trích dẫn hoặc liên kết đến tài liệu này:
Nhan đề: Today's Public Relations: An Introduction
Tác giả: Heath, Robert L.
Coombs, W. Timothy
Từ khoá: Public relations
Public Relations
Năm xuất bản: 2012
Nhà xuất bản: SAGE Publications, Inc.
Tóm tắt: Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Định danh:
ISBN: 9781452233055 (e)
Bộ sưu tập: Quan hệ Công chúng & Truyền thông

Các tập tin trong tài liệu này:
Tập tin Mô tả Kích thước Định dạng  
SA2742_todays-public-relations_n1.pdfStrategic Relationship Building: An Ethical Organization Communicating Effectively1.89 MBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n2.pdfHistory of Public Relationships658.2 kBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n3.pdfManaging Mutually Beneficial Relationships706.59 kBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n4.pdfThe Value of Research1.36 MBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n5.pdfElements of Planning1.07 MBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n6.pdfTaking Action: Strategic Messaging882.09 kBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n7.pdfEvaluation of Public Relations Efforts389.91 kBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n8.pdfPublic Relations Theory in Practice686.45 kBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n9.pdfEthical and Legal Restraints on Public Relations Practice1.37 MBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n10.pdfMonitoring and Managing Issues912.3 kBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n11.pdfSelecting Media, Technologies, and Communication Tools1.45 MBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n12.pdfPublicity, Promotion, and Writing990.21 kBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n13.pdfCollaborative Decision Making1.26 MBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n14.pdfBuilding a Career1.17 MBAdobe PDFXem/Tải về
SA2742_todays-public-relations_n15.pdfThe Future of Public Relations: Globalism and Cyberspace907.15 kBAdobe PDFXem/Tải về

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