Vui lòng dùng định danh này để trích dẫn hoặc liên kết đến tài liệu này:
Nhan đề: Public Relations in India: New Tasks and Responsibilities
Tác giả: Vilanilam, J. V.
Từ khoá: Public relations
Năm xuất bản: 2013
Nhà xuất bản: SAGE Publications, Inc.
Tóm tắt: "Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies. The book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift."
Định danh:
ISBN: 9788132112150 (e)
ISSN: 9788132106296
Bộ sưu tập: Quan hệ Công chúng & Truyền thông

Các tập tin trong tài liệu này:
Tập tin Mô tả Kích thước Định dạng  
SA2740_public-relations-in-india_n1.pdfA Conceptual Framework for PR in India396.69 kBAdobe PDFXem/Tải về
SA2740_public-relations-in-india_n2.pdfThe Growth and Development of Modern PR305.88 kBAdobe PDFXem/Tải về
SA2740_public-relations-in-india_n3.pdfTwentieth Century Corporate PR and PR Writing364.88 kBAdobe PDFXem/Tải về
SA2740_public-relations-in-india_n4.pdfEssential Qualities of a PR Person404.42 kBAdobe PDFXem/Tải về
SA2740_public-relations-in-india_n5.pdfPractical PR, Business Writing and Media Relations352.02 kBAdobe PDFXem/Tải về
SA2740_public-relations-in-india_n6.pdfTools for Internal PR167.94 kBAdobe PDFXem/Tải về
SA2740_public-relations-in-india_n7.pdfTools for External PR215.56 kBAdobe PDFXem/Tải về
SA2740_public-relations-in-india_n8.pdfInternational Communication211.83 kBAdobe PDFXem/Tải về
SA2740_public-relations-in-india_n9.pdfCross-Cultural Communication170.62 kBAdobe PDFXem/Tải về

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