Vui lòng dùng định danh này để trích dẫn hoặc liên kết đến tài liệu này:
Nhan đề: Public Relations Writing: Principles in Practice
Tác giả: Treadwell, Donald
Treadwell, Jill B.
Từ khoá: Public relations
Business writing
Năm xuất bản: 2014
Nhà xuất bản: SAGE Publications, Inc.
Tóm tắt: "“Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack.” -Michael L. Kent, Montclair State University “This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research.” -Bonita Dostal Neff, Ph.D., Valparaiso University Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages."
Định danh:
ISBN: 9781483329048 (e)
Bộ sưu tập: Quan hệ Công chúng & Truyền thông

Các tập tin trong tài liệu này:
Tập tin Mô tả Kích thước Định dạng  
SA2739_public-relations-writing_n1.pdfTheoretical Influences on Public Relations Writing699.69 kBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n2.pdfSending the Message: Writing for Style, Flow, and Credibility1.13 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n3.pdfEthical Influences on Public Relations Writing338.16 kBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n4.pdfCultural Influences on Public Relations Writing1.23 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n5.pdfResearch Influences on Public Relations Writing672.95 kBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n6.pdfLegal Influences on Public Relations Writing1.08 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n7.pdfDesign Influences on Public Relations Writing4.72 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n8.pdfFrom Principles to Planning to Practice: Business Writing, Fact Sheets, and Bios2.39 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n9.pdfOut of Your Control … or Is It? Newswriting for the Press1.08 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n10.pdfUnder Your Control: Features and Newsletters1.4 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n11.pdfLet's Hear It: Writing for Broadcast, Scripts, and Speeches612.53 kBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n12.pdfWhen the News Isn't Good: Crisis Messages540 kBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n13.pdfThe Multipurpose Medium: Writing for the Web1.33 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n14.pdfPersuasion for Mass Action: Advocacy Campaigns, Op-Eds, and PSAs1.64 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n15.pdfPersuasion for Individual Action: Direct Mail, Brochures, and Proposals1.22 MBAdobe PDFXem/Tải về
SA2739_public-relations-writing_n16.pdfHigh-Profile Projects: Annual Reports, Events, and Exhibitions1.98 MBAdobe PDFXem/Tải về

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