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Nhan đề: Public Communication Campaigns
Tác giả: Rice, Ronald E.
Atkin, Charles K.
Từ khoá: Mass media
Government publicity
Năm xuất bản: 2017
Nhà xuất bản: SAGE Publications, Inc.
Tóm tắt: In this fully revised and updated Fourth Edition, Rice and Atkin provide readers with a comprehensive and contemporary look into the field of public communication campaigns. The volume begins with a theoretical and historical overview of public communication campaigns, which generally aim to promote non-commercial benefits to individuals or society. The contributors then explore methods and models of designing, implementing, and evaluating campaigns in depth. Topics examined include a range of recent, intriguing, and controversial campaigns such as AIDS prevention, skin cancer, organ donation, and ocean sustainability. The contributors also explore a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, digital games, mobile technology, and social media. Public Communication Campaigns, Fourth Edition will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.
Định danh:
ISBN: 9781544308449 (e)
Bộ sưu tập: Quan hệ Công chúng & Truyền thông

Các tập tin trong tài liệu này:
Tập tin Mô tả Kích thước Định dạng  
SA2737_public-communication-campaigns-4e_1.pdfTheory and Principles of Public Communication Campaigns348.61 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_2.pdfPublic Communication Campaigns—the American Experience209.12 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_3.pdfWhy can't We Sell Human Rights Like we Sell Soap?292.22 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_4.pdfGuidelines for Formative Evaluation Research in Campaign Design303.52 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_5.pdfA Systems-Based Evaluation Planning Model for Health Communication Campaigns in Developing Countries501.76 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_6.pdfEvaluating Communication Campaigns589.12 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_7.pdfCommunication Campaign Effectiveness and Effects: Some Critical Distinctions315.96 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_8.pdfHow Effective Are Mediated Health Campaigns?: A Synthesis of Meta-Analyses516.25 kBAdobe PDFXem/Tải về
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SA2737_public-communication-campaigns-4e_10.pdfSense-Making Methodology as an Approach to Understanding and Designing for Campaign Audiences: A Turn to Communicating Communicatively560.54 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_11.pdfInducing Fear as a Public Communication Campaign Strategy321.83 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_12.pdfTruth in Advertising: Social Norms Marketing Campaigns to Reduce College Student Drinking669.45 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_13.pdfThe Go Sun Smart Campaign: Achieving Individual and Organizational Change for Occupational Sun Protection604.82 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_14.pdfA Mass Media Campaign to Increase Condom Use Among High Sensation-Seeking and Impulsive Decision-Making Young Adults553.27 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_15.pdfPublic Communication Campaigns to Promote Organ Donation: Theory, Design, and Implementation368.52 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_16.pdfTransdisciplinary Approaches for Twenty-First Century Ocean Sustainability Communication535.27 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_17.pdfSociocognitive Approaches for AIDS Prevention: Explicating the Role of Risk Perceptions and Efficacy Beliefs in Malawi435.92 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_18.pdfCorporate Social Responsibility Campaigns: What do They Tell us about Organization–Public Relationships?306.1 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_19.pdfDesigning Digital Games, Social Media, and Mobile Technologies to Motivate and Support Health Behavior Change324.1 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_20.pdfCommunity Partnership Strategies in Health Campaigns378.03 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_21.pdfClosing the Gaps in Practice and in Theory: Evaluation of the Scrutinize HIV Campaign in South Africa669.13 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_22.pdfThe Rising Tide of Entertainment–Education in Communication Campaigns321.15 kBAdobe PDFXem/Tải về
SA2737_public-communication-campaigns-4e_23.pdfPutting Policy into Health Communication: The Role of Media Advocacy328.04 kBAdobe PDFXem/Tải về

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