Vui lòng dùng định danh này để trích dẫn hoặc liên kết đến tài liệu này:
Nhan đề: Organizational Rhetoric: Situations and Strategies
Tác giả: Hoffman, Mary F.
Ford, Debra J.
Từ khoá: Communication
Business Writing
Public Relations
Năm xuất bản: 2013
Nhà xuất bản: SAGE Publications, Inc.
Tóm tắt: "An unprecedented text explains how to analyze the role of rhetoric in organizations Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those “inside” the organization. Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a “body farm”) illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills."
Định danh:
ISBN: 9781452274928 (e)
Bộ sưu tập: Quan hệ Công chúng & Truyền thông

Các tập tin trong tài liệu này:
Tập tin Mô tả Kích thước Định dạng  
SA2736_organizational-rhetoric_n1.pdfOrganizations and Rhetoric in Contemporary Culture393.24 kBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n2.pdfIdentifying Rhetorical Strategies in Organizational Rhetoric1.05 MBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n3.pdfRhetorical Situations in Organizations442.8 kBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n4.pdfCritical Approaches to Organizational Rhetoric340.27 kBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n5.pdfEvaluating and Critiquing Organizational Rhetoric297.7 kBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n6.pdfIdentity Creation and Maintenance Rhetoric477.97 kBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n7.pdfRhetoric about Issues643.99 kBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n8.pdfRhetoric about Organizational Risk547.53 kBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n9.pdfCrisis Rhetoric638.98 kBAdobe PDFXem/Tải về
SA2736_organizational-rhetoric_n10.pdfOrganizational Rhetoric for Internal Audiences1.65 MBAdobe PDFXem/Tải về

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