Vui lòng dùng định danh này để trích dẫn hoặc liên kết đến tài liệu này:
Nhan đề: The Management of Tourism
Tác giả: Pender, Lesley
Sharpley, Richard
Từ khoá: "Tourism -- Management. "
"Tourisme -- Gestion. "
"BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism. "
Năm xuất bản: 2012
Nhà xuất bản: SAGE Publications Ltd
Tóm tắt: The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes:- Managing the Tourism System- Managing Tourism Businesses- Managing Tourism in its Environment- Contemporary Issues in Tourism ManagementEach chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
Định danh:
ISBN: 9781446214961 (e)
Bộ sưu tập: Quản trị DV Du lịch và Lữ hành_Sage_Sách

Các tập tin trong tài liệu này:
Tập tin Mô tả Kích thước Định dạng  
SA2406-the-management-of-tourism_n1.pdfIntroduction308.99 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n2.pdfThe Accommodation Sector: Managing for Quality415.04 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n3.pdfAirlines, Airports and International Aviation746.2 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n4.pdfTour Operations Management1.05 MBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n5.pdfManaging Tourism Distribution422.96 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n6.pdfHuman Resource Management in Tourism269.68 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n7.pdfMarketing Management for Tourism539.95 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n8.pdfStrategy for Tourism398.46 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n9.pdfManaging Finance for Tourism780.1 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n10.pdfThe Law and Tourism243.41 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n11.pdfManaging Urban Tourism402.56 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n12.pdfManaging the Countryside for Tourism: A Governance Perspective302.63 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n13.pdfManaging Tourism for Development306.37 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n14.pdfSite and Visitor Management at Natural Attractions550.37 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n15.pdfThe Role of Government in the Management of Tourism: The Public Sector and Tourism Policies504.71 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n16.pdfInformation and Communications Technologies for Tourism277.55 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n17.pdfDestination Marketing and Technology: The Case of Web-Based Data Mining507.71 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n18.pdfTourism and the Environment495.32 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n19.pdfInternational Tourism: The Management of Crisis255.7 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n20.pdfEthics in Tourism Management417.38 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n21.pdfManaging the Heritage Enterprise for Liveable Host Communities388.3 kBAdobe PDFXem/Tải về
SA2406-the-management-of-tourism_n22.pdfConclusion124.21 kBAdobe PDFXem/Tải về

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