http://thuvienso.vanlanguni.edu.vn/handle/Vanlang_TV/25 2026-06-23T17:33:26Z http://thuvienso.vanlanguni.edu.vn/handle/Vanlang_TV/35361 Title: Writing for Strategic Communication Industries Authors: Jasmine Roberts Abstract: Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. Description: 135 p. ; 54 004 KB 2016-01-01T00:00:00Z http://thuvienso.vanlanguni.edu.vn/handle/Vanlang_TV/35360 Title: Understanding Media and Culture: An Introduction to Mass Communication Abstract: Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Description: 843 p. ; 60 967 KB 2016-01-01T00:00:00Z http://thuvienso.vanlanguni.edu.vn/handle/Vanlang_TV/35359 Title: The Book of Crisis Management Vol.10: 10A Guide to Preparing for, Mitigating During, and Recovering After Crises Authors: Nhiều tác giả Abstract: It covers responding to media inquiries about employees testing positive for the novel coronavirus; communicating internally to keep staff motivated in particularly challenging times; and utilizing a multitude of channels to communicate flexibly to internal and external stakeholders. Description: 217 p. ; 12 996 KB 2020-01-01T00:00:00Z http://thuvienso.vanlanguni.edu.vn/handle/Vanlang_TV/35339 Title: Global Marketing 2018: Marketing Trends with a Golbal Reach Abstract: The global marketing landscape is constantly shifting and evolving – in response to consumer demand, rapid technological innovation and a deluge of content and platforms. Description: 64 p. ; 2929 KB 2018-01-01T00:00:00Z